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How big is it? What materials is it made of? Is it delicate? This question is going to help you determine if there are any logistical musts for your product packaging.
For example, a delicate product will require more secure packaging. Something that is large or with odd dimensions, on the other hand, may require a custom packaging solution instead of an out-of-the-box box. Is the product supposed to be used by men, women or both? Is it for children or adults? Is it geared towards people who are environmentally conscious?
The ultimate guide to product packaging design
To those on a budget or with lots of disposable income? Products for older adults may need larger text. Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury. And those that will be on a boutique shelf will need to catch the eye of a buyer surrounded by cutesy items in cutesy packages. Got your answers?
Still pondering these questions? Start collecting packaging that you like. Create a Pinterest board. You pay for these up front, and usually only once unless you change your design. Per-item costs are generally for materials and labor. Each box will cost a certain amount, as will the tissue paper you stuff it with and the tape you use to seal it. And you either have to pay someone to put your product into the box, or do it yourself. Remember how you want your packaging design to tell a story?
Your product may need one or all three of these. Outer packaging is the first thing a customer is going to see. This could include the box that the product is shipped in or the shopping bag the item is placed in at the store.
Inner packaging is what keeps your product nestled safely in the outer packaging. This might be packing peanuts or tissue paper that stops something from getting jostled or scuffed. Or it might be a sealed bag that acts to preserve freshness. Choosing between a box and a bottle may sometimes be a no-brainer. Here are a couple of things you need to think about when selecting the right type of packaging for your product:.
But you should think about it way before you get to that stage! What do you want that to be?
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Pick the one absolute most important thing you want customers to know about your product. That should be the centerpiece of your design.
Consider asking them:. Their answers to these questions will help you determine if the packaging is communicating what you want it to. You probably need:. Adobe Illustrator AI file — Adobe Illustrator is a design program used to create vector images which you will need for printing. Files created in this program have a. You will need Adobe Illustrator to open these files. Your printer will.
They have machine-readable data on them that stores information about the product, including price. You may wish to apply for these before you get your packaging designed. Bleed — In printing, you use a bleed when your design goes to the edge of your paper or box, or wrapper. Canister — A round or cylindrical container, typically made of metal, and used for storing things like food and chemicals. CMYK — Stands for cyan blue , magenta red , yellow and key black. These are the four colors used in printing.
Each color has a CYMK code that a printer will use to help color match between your design and the finished package. Designers and printers use them to create the proper layout for a package. EPS — Stands for encapsulated postscript. This is a file extension for vector-based images.
They can generally only be opened in specialized graphic design programs. Digital printing — A modern printing method wherein information about the file is sent to a printer digitally and each piece of packaging is run individually through that printer. Digital printing is great for small-runs and short turn around times. Offset printing — A printing technique wherein plates of your design are created in four colors CMYK. These plates are then run through a large, industrial printer.
Offset printing has high setup costs i. As well as this information, there will usually also be the manufacturer's name and address, a date mark, instructions for safe storage and the weight of the product. You often see nutrition labels on food packaging giving a breakdown of the nutritional content of the food. Sometimes you'll also see amounts per serving or per portion, but this must be in addition to the g or ml breakdown.
Remember, the manufacturer's idea of what constitutes a "serving" or a "portion" might not be the same as yours.
Find out more about fat and how much we should eat as part of a healthy diet in Fat: the facts. Eating a diet that's high in saturated fat can raise the level of cholesterol in the blood. Having high cholesterol increases the risk of heart disease. Most of us eat too much saturated fat. Reading nutrition labels can help you cut down on saturated fat. Find out how you can cut down on saturated fat in your diet in Eat less saturated fat. Simple carbohydrates are often listed on nutrition labels as "carbohydrates of which sugars ".
This includes added sugars and the natural sugars found in fruit and milk. Complex carbohydrates are also called starchy foods. Try to have higher fibre wholegrain varieties of starchy foods whenever you can by choosing wholewheat pasta, brown rice, or simply leaving the skins on potatoes. Sometimes you'll only see a total figure for carbohydrates on nutrition labels.
This includes the carbohydrates from both complex carbohydrates and simple carbohydrates.beverlyhillsautovault.com/3963.php
Frequently Asked Questions | Campbell Soup Company
Sugars occur naturally in foods such as fruit and milk, but we don't need to cut down on these types of sugars. It's these types of sugary foods that we should cut down on, as regularly consuming foods and drinks high in sugar increases your risk of obesity and tooth decay. Nutrition labels often tell you how much sugar a food contains.